Privacy Policy

Last Updated: April 22, 2026

Introduction

Lakefront Eye Care | Aesthetics & Wellness ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website, use our online services, or interact with us through our chat widget.

This policy applies to our website and online communications only. For information about how we handle your protected health information (PHI) in connection with eye care and aesthetic treatments, please refer to our HIPAA Notice of Privacy Practices, available at our office.

Information We Collect

Information You Provide

When you interact with our website, you may voluntarily provide:

• Contact information — name, email address, and phone number (e.g., when using our chat widget or requesting an appointment)
• Inquiry details — questions about our services, appointment requests, or other messages you send us

Information Collected Automatically

When you visit our website, we may automatically collect:

• Device and browser information — browser type, operating system, screen resolution
• Usage data — pages visited, time spent on pages, referring website
• Cookies and similar technologies — to improve your browsing experience and analyze website traffic

How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and chat messages
• Schedule and confirm appointments
• Improve our website and online services
• Communicate with you about our services (only when you have opted in)
• Analyze website traffic and usage patterns
• Comply with legal obligations

We do not sell, rent, or trade your personal information to third parties.

Chat Widget

Our website uses a chat widget to help answer your questions and connect you with our team. When you use the chat widget:

• Your messages and any contact information you provide are stored securely in our practice management system
• Chat conversations may be used to improve our responses and patient experience
• Chat data is treated with the same care as any other patient communication

Cookies

Our website may use cookies and similar tracking technologies to:

• Remember your preferences
• Analyze website traffic (e.g., Google Analytics)
• Improve website functionality

You can control cookies through your browser settings. Disabling cookies may affect your experience on our website.

Third-Party Services

We may use third-party services to support our website operations, including:

• Website hosting and analytics — to host our site and analyze traffic patterns
• Chat and communication tools — to power our chat widget and appointment communications
• Advertising platforms — to measure the effectiveness of our advertising (e.g., Google Ads, Facebook Ads)

These third-party providers have their own privacy policies governing how they handle your data. We do not share your protected health information with advertising platforms.

Data Security

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

Your Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications

To exercise any of these rights, please contact us using the information below.

Children's Privacy

Our website is not directed to children under 13. We do not knowingly collect personal information from children under 13 through our website. If you believe we have inadvertently collected such information, please contact us immediately.

HIPAA Notice

Lakefront Eye Care | Aesthetics & Wellness is a healthcare provider subject to the Health Insurance Portability and Accountability Act (HIPAA). This website Privacy Policy covers your interactions with our website and online services only. The collection, use, and disclosure of your protected health information (PHI) — including medical records, treatment information, and billing data — is governed by our separate HIPAA Notice of Privacy Practices, which is available at our office and upon request.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy periodically.

Contact Us

If you have questions about this Privacy Policy, please contact us:

Lakefront Eye Care | Aesthetics & Wellness
Sheridan & 20th, Edgewater, CO
Phone: (303) 578-8055
Email: [email protected]
Website: lakefronteyecare.com